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A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a _________. product captain channel captain product champion director of distribution channel coordinator
A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a Channel captain.
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Asked 6/8/2012 6:57:04 PM
Updated 11/20/2015 6:35:32 PM
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A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a Channel captain.
Added 11/20/2015 6:35:32 PM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [11/21/2015 10:37:35 AM]
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Questions asked by the same visitor
Independently owned firms that take title to the merchandise they handle are referred to as (Points : 2) A) brokers. B) agencies. C) virtual retailer. D) merchant wholesalers. E) merchant manufacturers
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Updated 2/16/2014 5:06:21 PM
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Independently owned firms that take title to the merchandise they handle are referred to as: D. MERCHANT WHOLESALERS.

Added 2/16/2014 5:06:21 PM
This answer has been confirmed as correct and helpful.
When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as _________. (Points : 2) A) forward integration B) backward integration C) vertical channel connection D) horizontal channel connection E) horizontal integration
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Updated 12/29/2016 6:31:42 AM
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When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as forward integration.
Added 12/29/2016 6:31:42 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [12/29/2016 6:35:55 AM]
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