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__________ uses a customer data warehouse and tools to analyze customer data collected from the firm’s customer touch points and from other sources. A. operational CRM. B. data mining. C. Analytical CRM
Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm’s customer touch points and from other sources.
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Asked 9/24/2011 8:21:14 PM
Updated 9/17/2014 6:05:49 AM
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Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm’s customer touch points and from other sources.
Added 9/17/2014 6:05:49 AM
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