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The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a _____ strategy.
The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a push strategy.
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Asked 3/6/2014 9:39:56 PM
Updated 3/6/2014 10:23:59 PM
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The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a push strategy.
Added 3/6/2014 10:23:59 PM
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DAGMAR is an acronym for?
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DAGMAR is an acronym for: Defining Advertising Goals for Measured Advertising Results.
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A retail store can be classified according to its ownership, level of service, product assortment, and price.
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