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Positioning statement
A positioning statement is a description of the core target audience to whom a brand is directed.
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Asked 11/22/2014 2:01:50 PM
Updated 11/22/2014 9:28:29 PM
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Edited by yumdrea [11/22/2014 9:28:29 PM]
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A positioning statement is a description of the core target audience to whom a brand is directed.

Added 11/22/2014 2:47:47 PM
This answer has been confirmed as correct and helpful.
Confirmed by yumdrea [11/22/2014 9:28:30 PM]
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A useful tool for organizing the competitor analysis is: Rivals chart. A competitor matrix. The competitive summary. The oligopoly chart.
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Updated 11/23/2014 5:57:19 AM
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A useful tool for organizing the competitor analysis is: a competitor matrix.
Added 11/23/2014 5:57:19 AM
This answer has been confirmed as correct and helpful.
Confirmed by selymi [11/23/2014 6:18:56 AM]
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