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A strategy of using a successful brand name to launch a new or modified product in a new category.
Brand extension is a strategy of using a successful brand name to launch a new or modified product in a new category.
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Asked 11/8/2013 4:40:37 AM
Updated 6/8/2018 12:07:21 AM
1 Answer/Comment
Flagged by emdjay23 [6/6/2018 3:51:27 PM], Edited by Masamune [6/8/2018 12:07:19 AM], Unflagged by Masamune [6/8/2018 12:07:21 AM]
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Brand extension is a strategy of using a successful brand name to launch a new or modified product in a new category.
Added 6/6/2018 3:51:26 PM
This answer has been confirmed as correct and helpful.
Confirmed by Masamune [6/8/2018 12:07:20 AM]
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When producers, wholesalers, and retailers act as a unified system, they comprise a: a. conventional marketing system. b. power-based marketing system. c. horizontal marketing system. d. vertical marketing system.
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Updated 9/21/2018 3:25:20 AM
1 Answer/Comment
When producers, wholesalers, and retailers act as a unified system, they comprise a Vertical marketing system.
Added 9/21/2018 3:25:20 AM
This answer has been confirmed as correct and helpful.
When a manager knows what the problem is and what the alternatives are, the manager is making the decision under the condition of______ . a. imperfect resources b. risk c. uncertainty d. certainty
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Not Answered
Updated 7/23/2018 10:21:17 PM
1 Answer/Comment
When a manager knows what the problem is and what the alternatives are, the manager is making the decision under the condition of certainty.
Added 7/23/2018 10:21:17 PM
This answer has been confirmed as correct and helpful.
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