Companies must carefully manage their brands. First, the brand’s positioning must be continuously communicated to consumers. Major brand marketers often spend huge amounts on advertising to create brand _____ and to build preference and loyalty. Options extension awareness packaging internal marketing

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Major brand marketers often spend huge amounts on advertising to create brand AWARENESS and to build preference and loyalty.

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Asked 11/29/2015 7:34:33 AM

Updated 11/29/2015 7:58:05 AM

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Janet17

Major brand marketers often spend huge amounts on advertising to create brand AWARENESS and to build preference and loyalty.

Added 11/29/2015 7:58:05 AM

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_____ are less frequently purchased consumer products and services that customerscompare carefully on suitability, quality, price, and style. Consumers spend much time and effort in gathering information and making comparisons. Options Shopping products Brands Services NOne of the above

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Updated 11/29/2015 8:21:27 AM

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sujaysen

Shopping Products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. Consumers spend much time and effort in gathering information and making comparisons.

Added 11/29/2015 8:21:27 AM

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Confirmed by Andrew. [11/29/2015 8:48:14 AM], Unconfirmed by Andrew. [11/29/2015 8:48:15 AM], Confirmed by Andrew. [11/29/2015 8:48:15 AM]

Product planners must design the actual product and find ways to _____ it in order to create the bundle of benefits that will provide the most satisfying customer experience. Options core benefit package brand None of the above

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Updated 11/29/2015 7:25:18 AM

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davidjhills

Product planners must design the actual product and find ways to augment it in order to create the bundle of benefits that will provide the most satisfying customer experience. Answer is : None of the above

Added 11/29/2015 7:25:18 AM

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Confirmed by Janet17 [11/29/2015 7:59:29 AM], Rated good by Janet17

Product is a key element in _____. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services. Options market offering brand equity brand extension None of the above

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Updated 11/29/2015 7:41:57 AM

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davidjhills

Product is a key element in market offering. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services.

Added 11/29/2015 7:41:57 AM

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Confirmed by Janet17 [11/29/2015 8:00:22 AM], Rated good by Janet17

Many companies are moving to a new level in creating value for their customers. They are developing and delivering total customer experiences. Whereas products are tangible and services are intangible, experiences are _____. Options product quality memorable unsought product None of the above

Weegy: Many companies are moving to a new level in creating value for their customers. They are developing and delivering total customer experiences. Whereas products are tangible and services are intangible, experiences are memorable. (More)

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Updated 11/29/2015 8:03:01 AM

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Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying ” Options actual product augmented product core benefit NOne of the above

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Updated 11/29/2015 8:05:30 AM

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Janet17

Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the CORE BENEFIT, which addresses the question, “What is the buyer really buying ”

Added 11/29/2015 8:05:30 AM

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