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An ad for a clothing store shows a large group of popular people wearing the store's clothing. This is an example of _____. a. salience b. scaling c. bandwagon approach d. all of the above
Ads showing a large number of individuals wearing the advertised items are and example of bandwagon approach. The success of the ad rest in the idea that "if it is good enough for them, then it is good enough for me". This form of advertising is normally more successful when a well known individually is included in the selection of individuals wearing the product.
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Asked 11/30/2014 3:31:09 PM
Updated 11/30/2014 3:54:24 PM
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Ads showing a large number of individuals wearing the advertised items are and example of bandwagon approach. The success of the ad rest in the idea that "if it is good enough for them, then it is good enough for me". This form of advertising is normally more successful when a well known individually is included in the selection of individuals wearing the product.
Added 11/30/2014 3:54:24 PM
This answer has been confirmed as correct and helpful.
Confirmed by Janet17 [11/30/2014 4:50:46 PM]
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