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Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying ” Options actual product augmented product core benefit NOne of the above
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the CORE BENEFIT, which addresses the question, “What is the buyer really buying ”
Question|Asked by abhishek13877@yahoo.in
Asked 11/29/2015 7:34:15 AM
Updated 11/29/2015 8:05:30 AM
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Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the CORE BENEFIT, which addresses the question, “What is the buyer really buying ”
Added 11/29/2015 8:05:30 AM
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Questions asked by abhishek13877@yahoo.in
Many companies are moving to a new level in creating value for their customers. They are developing and delivering total customer experiences. Whereas products are tangible and services are intangible, experiences are _____. Options product quality memorable unsought product None of the above
Weegy: Many companies are moving to a new level in creating value for their customers. They are developing and delivering total customer experiences. Whereas products are tangible and services are intangible, experiences are memorable. (More)
Question|Asked by abhishek13877@yahoo.in
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Updated 11/29/2015 8:03:01 AM
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