Shopping Products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. Consumers spend much time and effort in gathering information and making comparisons.

Product planners must design the actual product and find ways to augment it in order to create the bundle of benefits that will provide the most satisfying customer experience. Answer is : None of the above

Product is a key element in market offering. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services.

Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the CORE BENEFIT, which addresses the question, “What is the buyer really buying ”