. The number of alternatives a consumer actually considers in making a purchase decision is referred to as ______________. (Points : 2)
the evaluative criteria
the customer opinion
the evoked set
the cognitive choice
The number of alternatives a consumer actually considers in making a purchase decision is referred to as Evoked set.
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Asked 11/3/2013 1:20:41 PM
Updated 3/4/2014 7:24:36 AM
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