_________ is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
A. Brand familiarity
B. Customer relationship management (CRM)
C. Market segmentation
D. Market scanning
E. Positioning
POSITIONING is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
Asked 5/13/2014 12:02:08 AM
Updated 5/13/2014 3:51:13 AM
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