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To avoid new-product failure, Robert McMath, a new-product expert, suggests
To avoid new-product failure, Robert M. McMath, a new-product expert, suggests focusing on customer benefits and learning from the past.
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Expert answered|yeswey|Points 20722|
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Asked 11/16/2014 9:11:00 PM
Updated 11/16/2014 11:11:52 PM
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Confirmed by jeifunk [11/16/2014 11:11:52 PM]
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