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. Brand recognition as a stage of brand loyalty occurs when ______________. (Points : 2) the product becomes familiar to the consumer. the consumer insists on purchasing that brand even at higher prices. the consumer sees or recognizes the product and chooses it over its competition. the product offers a distinct price advantage to its consumers over its nearest rivals
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Asked 6/21/2014 5:34:52 AM
Updated 6/21/2014 8:36:09 AM
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User: . Brand recognition as a stage of brand loyalty occurs when ______________. (Points : 2) the product becomes familiar to the consumer. the consumer insists on purchasing that brand even at higher prices. the consumer sees or recognizes the product and chooses it over its competition. the product offers a distinct price advantage to its consumers over its nearest rivals

Weegy: Brand recognition as a stage of brand loyalty occurs when: a new product is introduced.
jeifunk|Points 25940|

User: 2. Laura wants a particular brand of golf ball, but her local pro shop is out. Instead she buys a substitute. LauraÕs behavior is described as brand ______________. (Points : 2) awareness insistence preference recognition

Weegy: Laura s behavior is described as brand preference.
Gates|Points 192|

User: Question 13. 13. The strategy of attaching a popular brand name to a new product in an unrelated product category is known as ______________. (Points : 2)

Question
Asked 6/21/2014 5:34:52 AM
Updated 6/21/2014 8:36:09 AM
1 Answer/Comment
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [6/21/2014 8:36:09 AM]
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The strategy of attaching a popular brand name to a new product in an unrelated product category is known as BRAND EXTENSION.
Added 6/21/2014 8:35:40 AM
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Questions asked by the same visitor
Question 18. 18. A market structure with large numbers of buyers and sellers of differentiated products is called ______________. (Points : 2)
Question
Not Answered
Updated 6/21/2014 7:32:25 AM
1 Answer/Comment
A market structure with large numbers of buyers and sellers of differentiated products is called: Monopolistic competition.
Added 6/21/2014 7:32:25 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [6/21/2014 8:15:00 AM], Rated good by jeifunk
Question 10. 10. The product positioning strategy, with reference to new product development, refers to ______________. (Points : 2)
Weegy: The product positioning strategy, with reference to new product development, refers to marketing. (More)
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Expert Answered
Updated 6/22/2014 1:10:40 PM
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If a firm has patent protection, it may use a skimming strategy ______________. (Points : 2) only for a few months for less than a year for a relatively long period only for the first stage of product introduction
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Not Answered
Updated 6/21/2014 6:54:03 AM
1 Answer/Comment
If a firm has patent protection, it may use a skimming strategy: For a relatively long period.
Added 6/21/2014 6:54:03 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [6/21/2014 7:11:00 AM], Rated good by jeifunk
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