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The first step of the objective-and-task method is __________. Options Assessing the communications functions Establishing specific marketing objectives that need to be accomplished Determining advertising's role in the total communication mix d) Establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
The first step of the objective-and-task method is to establish specific marketing objectives that need to be accomplished.
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Asked 10/22/2013 9:48:11 AM
Updated 2/15/2015 12:03:26 AM
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The first step of the objective-and-task method is to establish specific marketing objectives that need to be accomplished.
Added 2/15/2015 12:03:26 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [2/15/2015 10:48:56 AM]
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