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The first step of the objective-and-task method is __________. Options Assessing the communications functions Establishing specific marketing objectives that need to be accomplished Determining advertising's role in the total communication mix d) Establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
The first step of the objective-and-task method is to establish specific marketing objectives that need to be accomplished.
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Asked 10/22/2013 9:48:11 AM
Updated 2/15/2015 12:03:26 AM
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The first step of the objective-and-task method is to establish specific marketing objectives that need to be accomplished.
Added 2/15/2015 12:03:26 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [2/15/2015 10:48:56 AM]
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The process of translating thought into a symbolic form is known as ___________. Options Encoding Feedback Noise Decoding
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Updated 273 days ago|12/27/2017 6:23:07 AM
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The process of translating thought into a symbolic form is known as encoding.
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Soaring media costs, focused target marketing strategies, and the growing array of new media have increased the importance of ________. Options using humor to capture audience attention and interest the competitive-parity method of setting a promotion budget media planning the affordable method of setting a promotion budget
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Updated 191 days ago|3/18/2018 1:52:39 PM
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Soaring media costs, focused target marketing strategies, and the growing array of new media have increased the importance of media planning.
Added 191 days ago|3/18/2018 1:52:39 PM
This answer has been confirmed as correct and helpful.
Confirmed by Masamune [3/18/2018 10:24:14 PM]
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