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A _____ involves the use of a successful brand name to launch new or modified products in a new category. Options brand equity product line brand extension private brand
A brand extension involves the use of a successful brand name to launch new or modified products in a new category.
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Question|Asked by abhishek13877@yahoo.in
Asked 11/29/2015 4:04:39 AM
Updated 11/29/2015 5:32:58 AM
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A brand extension involves the use of a successful brand name to launch new or modified products in a new category.


Added 11/29/2015 5:32:58 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 6:50:13 AM], Rated good by Andrew.
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Questions asked by abhishek13877@yahoo.in
_____ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Options Shopping products Unsought products Specialty products NOne of the above
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 7:14:39 AM
1 Answer/Comment
Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Added 11/29/2015 7:14:39 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 10:21:16 AM]
A company must consider four special service characteristics when designing marketing programs. Which is not one of these characteristics? Options intangibility inseparability perishability interactive marketing
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 7:05:18 AM
1 Answer/Comment
A company must consider four special service characteristics when designing marketing programs. Interactive marketing is not one of these characteristics.
Added 11/29/2015 7:05:18 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 8:43:06 AM]
The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be _____. Options customer-centered specialty-centered convenience-centered line-extension-centered
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 6:52:17 AM
1 Answer/Comment
The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be customer-centered.
Added 11/29/2015 6:52:17 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 7:28:08 AM], Rated good by Andrew.
Canada Dry and Colgate-Palmolive have appointed _____ managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand. Options product line service brand equity brand extension
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 6:59:49 AM
1 Answer/Comment
Canada Dry and Colgate-Palmolive have appointed brand equity managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand.
Added 11/29/2015 6:59:49 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [11/29/2015 12:13:21 PM], Rated good by jeifunk
_____ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. Options Service inseparability Service variability Service intangibility Service perishability
Question|Asked by abhishek13877@yahoo.in
Updated 11/29/2015 7:07:19 AM
1 Answer/Comment
Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Added 11/29/2015 7:07:19 AM
This answer has been confirmed as correct and helpful.
Confirmed by yumdrea [11/29/2015 8:39:34 AM], Rated good by yumdrea
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