A product _____ is a group of products offered by a firm that are closely related to each other, either in terms of how they work, or the customers they serve. a. line
b. mix
c. category
d. spectrum
A product a. line is a group of products offered by a firm that are closely related to each other, either in terms of how they work, or the customers they serve. [ ]
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Jay901|Points 2068|
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Asked 10/31/2013 6:58:52 PM
Updated 1/25/2014 7:03:05 PM
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