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In the promotional effort, a positioning statement Answer a. is the same thing as the firm s big idea. b. marks the beginning of the creative development process. c. usually translates directly into the firm s advertising message. d. is the end result of the firm s creative development process
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Asked 11/16/2014 7:16:22 PM
Updated 11/16/2014 9:11:51 PM
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User: In the promotional effort, a positioning statement Answer a. is the same thing as the firm s big idea. b. marks the beginning of the creative development process. c. usually translates directly into the firm s advertising message. d. is the end result of the firm s creative development process

Weegy: In the promotional effort, a positioning statement: a. is the same thing as the firm s big idea.
lilachicks3|Points 90|

Question
Asked 11/16/2014 7:16:22 PM
Updated 11/16/2014 9:11:51 PM
1 Answer/Comment
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Flagged by jeifunk [11/16/2014 9:11:51 PM]
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In the promotional effort, a positioning statement marks the beginning of the creative development process.
Added 11/16/2014 9:11:50 PM
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