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One disadvantage of using newspapers as an advertising medium is (Points : 2) an inability to cover local markets. readers damage the paper when clipping coupons. newspapers have short life span. newspaper ads have high costs. newspapers employ excellent use of color graphics
g
The answer is relatively poor color capabilities
Expert answered|jeifunk|Points 6973|
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Asked 9/29/2012 5:38:22 PM
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The average number of times a person in the target audience is exposed to a message or advertisement is referred to as (Points : 2) parity. reach. frequency. rating. gross rating points.
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The average number of times a person in the target audience is exposed to a message or advertisement is referred to as frequency.
Added 5/28/2018 10:42:35 AM
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