Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the product concept.

Though often criticized, the selling concept is particularly appropriate and effective with unsought types of products.

Through partnership relationship marketing, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers.

Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion, Sally was measuring her level of customer satisfaction.

The mitochondrion (plural mitochondria) is a membrane bound organelle found in most eukaryotic cells.