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The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as A. temporal states B. antecedent states C. antecedent states D. the consideration set
The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as evaluative criteria.
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Asked 5/4/2012 8:29:56 PM
Updated 10/6/2014 3:21:38 AM
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The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as evaluative criteria.
Added 10/6/2014 3:21:38 AM
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