Canada Dry and Colgate-Palmolive have appointed _____ managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand.
Options
product line
service
brand equity
brand extension
Canada Dry and Colgate-Palmolive have appointed brand equity managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand.
Asked 11/29/2015 4:02:23 AM
Updated 11/29/2015 6:59:49 AM
1 Answer/Comment
