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Canada Dry and Colgate-Palmolive have appointed _____ managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand. Options product line service brand equity brand extension
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Canada Dry and Colgate-Palmolive have appointed brand equity managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand.
Question|Asked by abhishek13877@yahoo.in
Asked 11/29/2015 4:02:23 AM
Updated 11/29/2015 6:59:49 AM
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Canada Dry and Colgate-Palmolive have appointed brand equity managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand.
Added 11/29/2015 6:59:49 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [11/29/2015 12:13:21 PM], Rated good by jeifunk
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Questions asked by abhishek13877@yahoo.in
_____ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Options Shopping products Unsought products Specialty products NOne of the above
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 7:14:39 AM
1 Answer/Comment
Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Added 11/29/2015 7:14:39 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 10:21:16 AM]
A company must consider four special service characteristics when designing marketing programs. Which is not one of these characteristics? Options intangibility inseparability perishability interactive marketing
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 7:05:18 AM
1 Answer/Comment
A company must consider four special service characteristics when designing marketing programs. Interactive marketing is not one of these characteristics.
Added 11/29/2015 7:05:18 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 8:43:06 AM]
The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be _____. Options customer-centered specialty-centered convenience-centered line-extension-centered
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 6:52:17 AM
1 Answer/Comment
The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be customer-centered.
Added 11/29/2015 6:52:17 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 7:28:08 AM], Rated good by Andrew.
_____ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. Options Service inseparability Service variability Service intangibility Service perishability
Question|Asked by abhishek13877@yahoo.in
Updated 11/29/2015 7:07:19 AM
1 Answer/Comment
Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Added 11/29/2015 7:07:19 AM
This answer has been confirmed as correct and helpful.
Confirmed by yumdrea [11/29/2015 8:39:34 AM], Rated good by yumdrea
One risk of _____ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands, not when it “cannibalizes” the company’s other items. Options brand extension line extension packaging social marketing
Question|Asked by abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 6:39:27 AM
1 Answer/Comment
One risk of line extension is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands, not when it “cannibalizes” the company’s other items.
Added 11/29/2015 6:39:27 AM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [11/29/2015 7:32:43 AM]
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