The 1930s, otherwise known as the golden age of radio shows and formats. What was a direct result of this increase in radio broadcasting?
The sale of radios more than justified the expense to manufacturers of operating broadcasting services. [ According to estimates by the National Association of Broadcasters, in 1922 there were 60,000 households in the United States with radios; by 1929 the number had topped 10 million. But increases in sales of radio receivers could not continue forever. Broadcasters needed a new incentive to produce and transmit programs once the home radio market became saturated. The sale of advertising time loomed as a promising growth area for American broadcasting.
In Britain and in the many countries
that followed its lead, broadcasting was developing in a different way. Radio owners paid yearly license fees, collected by the government, which were turned over directly to an independent state enterprise, the British Broadcasting Corporation (BBC). The BBC, in turn, produced news and entertainment programming for its network of stations. The editorial and artistic integrity of the BBC was to be insured by its funding mechanism, which was designed to isolate it from immediate political pressures. ]
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selymi|Points 8352|
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Asked 6/6/2012 9:58:45 AM
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