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______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. Mass marketing D. Diversification
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Asked 11/24/2014 8:56:25 AM
Updated 8/15/2016 12:56:04 PM
1 Answer/Comment
This conversation has been flagged as incorrect.
Flagged by emdjay23 [8/15/2016 12:46:32 PM], Edited by jeifunk [8/15/2016 12:56:04 PM]
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User: ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. Mass marketing D. Diversification

Weegy: The answer is C. Mass marketing.
shazque69|Points 30|

Question
Asked 11/24/2014 8:56:25 AM
Updated 8/15/2016 12:56:04 PM
1 Answer/Comment
This conversation has been flagged as incorrect.
Flagged by emdjay23 [8/15/2016 12:46:32 PM], Edited by jeifunk [8/15/2016 12:56:04 PM]
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Market segmentation is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
Added 8/15/2016 12:46:35 PM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [8/15/2016 12:56:02 PM]
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