8
Judging a candidate on the basis of one or two favorable characteristics is known as: the "halo effect" .
Added 8/17/2015 7:57:44 AM
This answer has been confirmed as correct and helpful.
Confirmed by
selymi [11/2/2015 4:04:13 AM]
5
Judging a candidate on the basis of one or two favorable characteristics is known as the "horn effect".
Added 8/17/2015 7:51:40 AM
This answer has been flagged as incorrect.