what makes a product unique
In the constantly changing market environment, consumers develop new needs and wants, which need to be met and satisfied. [ To anticipate the rapid swifts in consumer preferences, organizations need to launch unique products or services in order to remain viable and competitive.
Product uniqueness is a differentiation strategy, which is concerned with the launch of a product or a service for unmet needs. Typically, a firm's profitability is subject to the attractiveness of the industry in which it operates and the firm's positioning in the market. Through product differentiation
organizations try to achieve a competitive advantage by increasing the perceived value of their products and services relative to the perceived value of the products and services of their competitors. ]
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selymi|Points 7332|
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Asked 1/23/2012 1:29:09 PM
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