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What critical issues can arise from children and advertising?
Advertising To Children Is Big Business Consider the following: Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. [ In the UK, it is about 10,000 $15-17 billion is spent by companies advertising to children in the US. Over $4 billion was spent in 2009 by the fast food industry alone. The marketing seems to be worth it. For example, Teens in the US spend around $160 billion a year Children (up to 11) spend around $18 billion a year “Tweens” (8-12 year olds) “heavily influence” more than $30 billion in
other spending by parents, and “80 percent of all global brands now deploy a ‘tween strategy.’” Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.Views concerning the ethics of advertising aimed at children diverge widely in Europe. In Sweden it is considered unacceptable and is banned for children under 12 with the approval of the majority of the population. In France advertisements are seen as part of preparing children for future life in a consumer society. There seems to be agreement that certain regulations at least are necessary - as the existence of restrictions in all European countries shows. However, the degree to which advertisement to children is regulated again varies widely from country to country. ]
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Expert answered|selymi|Points 8932|
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Asked 9/27/2012 12:10:14 PM
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