Question and answer
1. State the strategy of Hindustan Unilever in your own words.
Hindustan Lever, in ways at once ingenious, dogged, and culturally sensitive, is changing all of that. Over the past two decades, the company has built a remarkable distribution system that moves its soaps and detergents to every corner of India. [ Now it has started to leverage that valuable infrastructure to expand its reach to a huge and overlooked group of consumers: the rural poor. ]
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Expert answered|selymi|Points 8092|
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Asked 4/25/2012 4:09:12 AM
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