Question and answer
what is marketing?
Question
Asked 9/26/2008 8:46:11 AM
Updated 6/28/2015 12:04:00 PM
2 Answers/Comments
This conversation has been flagged as incorrect.
Flagged by emdjay23 [6/28/2015 12:03:57 PM]
f
Get an answer
Original conversation
User: what is marketing?

Weegy: Services marketing is the marketing of processes deeds and performances, i.e. any thing which is essentially intangigble in nature. This criteria of intangibility also differentiates goods from services and underlines the importance of marketing of [ services to be managed in a different manner as compared to marketing of products. The services marketing process is also different because services are more heterogenous in nature; again, as compared to products which are more standardized in nature. Another important differences between goods and services is that services have to be produced and consumed simultaneously and cannot be stored (inventorized) for future consumption because of their perishable nature. Thus, the services marketing is marketing of services while appriciating these differences and adding additional elements in the traditioin marketing mix i.e. the four Ps: product, promotion, pricing and place (distribution). The expanded marketing mix for services includes: People (all human actors who play a part in service delivery and thus influence the buyer's perceptions), Physical Evidence (the environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communication of services), and Process (The actual procedures, mechanisms, and flow of activities by which service is delivered i.e. the service delivery and operating systems). ]

User: what is segmentation?

Weegy: Market Segmentation Jerry W. Thomas When the term “market segmentation” is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. [ Market segmentation is a much broader concept, however, and pervades the practice of business throughout the world. What is market segmentation? At its most basic level, the term “market segmentation” refers to subdividing a market along some commonality, similarity, or kinship. That is, the members of a market segment share something in common. The purpose of segmentation is the concentration of marketing energy and force on the subdivision (or the market segment) to gain a competitive advantage within the segment. It’s analogous to the military principle of “concentration of force” to overwhelm an enemy. Concentration of marketing energy (or force) is the essence of all marketing strategy, and market segmentation is the conceptual tool to help achieve this focus. Before discussing psychographic or lifestyle segmentation (which is what most of us mean when using the term “segmentation”), let’s review other types of market segmentation. Our focus is on consumer markets rather than business markets. Geographic Segmentation This is perhaps the most common form of market segmentation, wherein companies segment the market by attacking a restricted geographic area. For example, corporations may choose to market their brands in certain countries, but not in others. A brand could be sold only in one market, one state, or one region of the United States. Many restaurant chains focus on a limited geographic area to achieve concentration of force. Regional differences in consumer preferences exist, and this often provides a basis for geographic specialization. For example, a company might choose to market its redeye gravy only in the southeastern U.S. Likewise, a picante sauce might concentrate its distribution and advertising in the southwest. A chainsaw company might only market its products in areas with forests. ]

Question
Asked 9/26/2008 8:46:11 AM
Updated 6/28/2015 12:04:00 PM
2 Answers/Comments
This conversation has been flagged as incorrect.
Flagged by emdjay23 [6/28/2015 12:03:57 PM]
New answers
Rating
8
Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.



Added 6/28/2015 12:03:55 PM
This answer has been confirmed as correct and helpful.
8
Segmentation involves finding out what kinds of consumers with different needs exist.

Added 6/28/2015 12:04:00 PM
This answer has been confirmed as correct and helpful.
Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
38,666,097
questions answered
GET
Answers.
GET THE APP.
weegy*
*
Get answers from Weegy and a team of really smart live experts.
Popular Conversations
How is an EOC activated?
Weegy: State/tribal emergency operations center is activated as necessary to support local EOCs and to ensure that ...
11/26/2023 1:30:58 AM| 6 Answers
programmed cell death to removed damaged cells so they can't pass on ...
Weegy: Programmed cell death to remove damaged cells so they can't pass on their mutations is also called Apoptosis. ...
11/29/2023 6:53:58 PM| 5 Answers
whats the purpose of the conclusion in a persuasive document?
Weegy: 2 + 2 = 4
12/1/2023 3:35:57 PM| 5 Answers
A writer might use a Venn Diagram to?
Weegy: A writer might use a Venn diagram to compare and contrast two or more ideas. User: A thesis statement should ...
12/1/2023 3:22:13 PM| 4 Answers
When querying the vehicle file by license plate (LIC), you could ...
Weegy: when querying the vehicle file by license plate (lic) would be the information related to the registered ...
11/24/2023 5:30:20 PM| 4 Answers
Round off 248,682 to the nearest hundred
Weegy: Round off 248,682 to the nearest hundreds is 200,000. User: Express the fractions one half, three ...
11/24/2023 11:02:45 PM| 4 Answers
The _______ optimizes airflow, keeps cylinder pressure in a certain ...
Weegy: The valve timing optimizes airflow, keeps cylinder pressure in a certain range, and determines the engine's ...
11/29/2023 6:45:41 PM| 4 Answers
S
L
R
Points 48 [Total 3700] Ratings 0 Comments 48 Invitations 0 Offline
S
L
P
Points 25 [Total 4009] Ratings 0 Comments 25 Invitations 0 Offline
S
L
P
R
L
P
L
P
P
Points 20 [Total 14028] Ratings 0 Comments 20 Invitations 0 Offline
S
L
Points 19 [Total 1207] Ratings 0 Comments 19 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
L
R
P
L
P
P
P
Points 10 [Total 8661] Ratings 0 Comments 10 Invitations 0 Offline
S
L
Points 7 [Total 131] Ratings 0 Comments 7 Invitations 0 Offline
S
L
L
Points 7 [Total 6385] Ratings 0 Comments 7 Invitations 0 Offline
S
L
Points 5 [Total 783] Ratings 0 Comments 5 Invitations 0 Offline
S
Points 2 [Total 2] Ratings 0 Comments 2 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.