Foreign _____ involves a domestic firm granting a foreign firm the rights to produce, promote, and use its trademark/patents in a defined geographical area.
Answer a. outsourcing
b. exporting
c. licensing
d. direct investment
Foreign Licensing involves a firm buying the rights to produce, promote and use the domestic firm’s trademark/ patents in a defined geographical area.
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Asked 5/2/2012 6:28:25 PM
Updated 2/26/2016 10:18:09 PM
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