Integrated marketing communication

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Integrated marketing communications (IMC) is an expansion of modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.

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Asked 11/14/2010 12:04:28 PM

Updated 11/26/2016 9:07:56 AM

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Edited by yumdrea [11/26/2016 9:07:35 AM]

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yumdrea

Added 11/26/2016 9:07:56 AM

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