According to your text, a ___________ is a philosophy that focuses on the internal capabilities of the firm, rather than on the desires and needs of the marketplace. A) sales orientation B) marketing concept C) production orientation D) social marketing orientation
A Product Orientation
is a philosophy that focuses on the internal capabilities of the firm, rather than on the desires and needs of the marketplace.
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Asked 12/9/2015 9:07:44 AM
Updated 12/9/2015 9:29:55 AM
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