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What are some considerations that you need to take into account about your audience? Why?
Most programs don’t confirm audience needs with formal research. They rely on program developers’ beliefs or assumptions about the audience’s needs. [ Assumptions can be drawn from: Your experiences - Conversations with parents or teachers A program partner’s experience - School Department bulletins Informal research or inference from formal research done in other situations: An article you see in a professional journal or find on a reputable website Then add in what you know about the situation: how does the need relate to your institutional mission? What resources are available? What
partners can help? Finally, combine what you know about the situation and audience needs into a list of audience considerations – what you must take into account as you plan your solution to those needs. return to top Audience considerations When designing a solution to fit your audience’s needs and produce the intended results, you need to tailor the program to characteristics of your audience. What are the people like in your target audience? (Hint: “The public” is usually too broad.) What characteristics might influence your target audience’s willingness or ability to use your program? Will any of the following affect your planning: age of your audience, gender, education level, interests, learning style, schedule, economics, mobility or access to transportation or language? How should you consider the target audience’s attitudes or experiences, habits, values, belief systems or customs in your planning? What characteristics might create a barrier to the experience you want them to have or the changes you hope to see in this group? Let’s look at some examples to see how a consideration affects planning: Many senior citizens prefer not to drive at night: Schedule classes at the library during the daytime hours. ]
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Expert answered|selymi|Points 7822|
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Asked 4/7/2012 10:05:45 AM
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