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Marketting
Marketing is defined by the AMA as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, [ and society at large." [1] This replaces the previous definition, which still appears in the AMA's dictionary: "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."[2] It generates the strategy that underlies sales techniques,
business communication, and business developments.[3] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. ]
Expert answered|jher000|Points 6889|
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Asked 3/8/2012 11:28:45 AM
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