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The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? A. Looking through the company's marketing information system to see past sales trends B. Reviewing videotapes of a recent focus group C. Making phone calls to some of the best customers to learn their interest in a new line of clothing D. Spending time in stores observing customers' behavior
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Asked 1/21/2013 12:44:24 PM
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[object Object]User: The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? A. Looking through the company's marketing information system to see past sales trends B. Reviewing videotapes of a recent focus group C. Making phone calls to some of the best customers to learn their interest in a new line of clothing D. Spending time in stores observing customers' behavior

Weegy: Answer is A) Looking through the company's marketing information system to see past sales trends.
samn|Points 3054|

User: Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all.

Weegy: B. Shopping products are those products for which customers usually want to use routinized buying behavior.
Fanboy|Points 2821|

User: The attitudes and behavior patterns of consumers making a purchasing decision are part of the A. political environment B. social and cultural environment C. competitive environment D. firm's resources and objectives

Weegy: Social and cultural environment.
Fanboy|Points 2821|

User: he observing method in marketing research A. uses personal interviews B. may require customers to change their normal shopping behavior C. is used to gather data without consumers being influenced by the process D. is not suitable for obtaining primary data

Weegy: The observing method in marketing research may require customers to change their normal shopping behavior.
Expert answered|jeifunk|Points 8431|



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