Weegy: Behavior directed toward individuals on the basis of their membership in a particular group is called discrimination. User: The Implicit Association Test (IAT) measures __________, and permits a more accurate assessment of people's attitudes towards members of different groups. User: A set of generalized beliefs and expectations about a particular group and its members is known as a __________. Weegy: A set of generalized beliefs and expectations about a particular group and its members is known as a stereotype. (More)