What is the "So What" advertisement claim?

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Expert answered|tiffanyisaac1|Points 2629|

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Asked 4/13/2009 7:02:27 PM

Updated 6/12/2022 11:18:01 PM

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Jona11

THE "SO WHAT" CLAIM. This is the kind of claim to which the careful reader will react by saying "So What " A claim is made which is true but which gives no real advantage to the product.

Added 6/12/2022 11:18:01 PM

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