Question and answer
The first step in the sequential building process of brand equity is _________. (Points : 2) develop positive brand awareness. establish a brand's meaning in the minds of consumers. elicit the proper consumer responses to a brands identity and meaning. create a consumer-brand connection. reward loyal customer behavior.
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Question
Asked 5/22/2013 11:49:24 AM
Updated 12/16/2015 3:04:05 PM
1 Answer/Comment
This conversation has been flagged as incorrect.
Flagged by emdjay23 [12/16/2015 2:57:33 PM], Edited by jeifunk [12/16/2015 3:04:05 PM]
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User: The first step in the sequential building process of brand equity is _________. (Points : 2) develop positive brand awareness. establish a brand's meaning in the minds of consumers. elicit the proper consumer responses to a brands identity and meaning. create a consumer-brand connection. reward loyal customer behavior.

Weegy: marketing
mikel.thomans|Points 3|

Question
Asked 5/22/2013 11:49:24 AM
Updated 12/16/2015 3:04:05 PM
1 Answer/Comment
This conversation has been flagged as incorrect.
Flagged by emdjay23 [12/16/2015 2:57:33 PM], Edited by jeifunk [12/16/2015 3:04:05 PM]
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The first step in the sequential building process of brand equity is develop positive brand awareness.
Added 12/16/2015 2:57:30 PM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [12/16/2015 3:22:59 PM]
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