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9. The owners of a small bookstore have an objective of creating awareness in the small town where they are located. Which of the following measures could be used to compare the number of different people or households exposed to an advertisement? A. reach B. rating C. regularity D. incidence E. frequency
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Asked 9/29/2012 3:00:09 PM
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User: 9. The owners of a small bookstore have an objective of creating awareness in the small town where they are located. Which of the following measures could be used to compare the number of different people or households exposed to an advertisement? A. reach B. rating C. regularity D. incidence E. frequency

Weegy: The owner can use REACH measure to compare the number of different people or households exposed to an advertising.
rhey22787|Points 1235|



User: 10. One advantage of using magazines as an advertising medium is? A. the cost of placing a magazine ad is extremely low. B. it takes a relatively short time to place the ad. C. ads have a long life-span. D. there is usually little competition with other magazine features.

Weegy: the cost of placing a magazine ad is extremely low.
nothinganon|Points 754|

User: 11. Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are referred to as _________? A. advertorials B. infomercials C. intrusionaries D. advocacy ads E. missionary ads

Weegy: Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are referred to as B. infomercials.
Expert answered|debnjerry|Points 37810|

User: 2. Many companies are now opting for commercial time for live events rather than programs that consumers might watch later on DVR. Most likely the reason for this shift is? A. live programming draws greater interest. B. people who watch live programming also have higher disposable incomes. C. there is more impact since the commercial is only shown once. D. people who record programs on DVRs can use remotes with "skip" buttons for ad-zapping, so the message is wasted. E. there is less censorship when programs are aired live.

Weegy: Many companies are now opting for commercial time for live events rather than programs that consumers might watch later on DVR. Most likely the reason for this shift is D. [ people who record programs on DVRs can use remotes with "skip" buttons for ad-zapping, so the message is wasted. ]
Expert answered|debnjerry|Points 37810|

User: 14. One disadvantage of using magazines as an advertising medium is? A. their ability to target specific audiences. B. the short lead-time needed to place an ad. C. their relatively high cost. D. the lack of noise associated with the use of magazines in the communication channel. E. they cause antagonism with environmentalists.



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Questions asked by the same visitor
20. Sales people called __________, typically answer simple questions, take orders, and complete transactions with customers? managers directors outside order takers inside order takers go-getters
Weegy: outside order takers (More)
Question
Expert Answered
Updated 10/11/2012 6:42:59 AM
1 Answer/Comment
Sales people called INSIDE ORDER TAKERS, typically answer simple questions, take orders, and complete transactions with customers.

Added 10/11/2012 6:43:03 AM
This answer has been confirmed as correct and helpful.
Confirmed by debnjerry [4/7/2014 8:59:11 PM]
17. A provision of a labor agreement that requires employees to join the union as a condition of employment is called: (Points : 5) A. a closed shop B. a union shop C. an agency shop
Question
Not Answered
Updated 8/11/2018 1:43:45 PM
1 Answer/Comment

A provision of a labor agreement that requires employees to join the union as a condition of employment is called: a Union shop.

Added 8/11/2018 1:43:45 PM
This answer has been confirmed as correct and helpful.
Joining a union is a way for employees to put leadership skills to use. True False
Question
Not Answered
Updated 2/20/2018 2:47:05 AM
1 Answer/Comment
Joining a union is a way for employees to put leadership skills to use. TRUE.
Added 2/20/2018 2:04:26 AM
This answer has been confirmed as correct and helpful.
Confirmed by Masamune [2/20/2018 2:47:07 AM]
14. Illegal acts by either employers or unions are called: (Points : 5) A. discrimination complaints B. violation & resolve charges C. unfair labor practices
Question
Not Answered
Updated 12/6/2014 6:20:16 PM
1 Answer/Comment
Illegal acts by either employers or unions are called: Unfair labor practices.

Added 12/6/2014 6:20:16 PM
This answer has been confirmed as correct and helpful.
Confirmed by selymi [12/7/2014 12:42:14 AM]
15. Which act created the National Labor Relations Board(NLRB)? (Points : 5) A. Wagner Act B. Landrum-Griffin Act C. Taft-Hartley Act User: 16. Joining a union is a way for employees to put leadership skills to use. (Points : 5) True False
Weegy: Joining a union is a way for employees to put leadership skills to use. TRUE. (More)
Question
Expert Answered
Updated 12/14/2015 12:24:08 PM
1 Answer/Comment
Wagner Act created the National Labor Relations Board(NLRB).
Added 12/14/2015 12:22:46 PM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [12/14/2015 12:24:14 PM]
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