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The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be _____. Options customer-centered specialty-centered convenience-centered line-extension-centered
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The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be customer-centered.
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Question|Asked by
abhishek13877@yahoo.in
Asked 11/29/2015 4:02:57 AM
Updated 11/29/2015 6:52:17 AM
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The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be _____. Options customer-centered specialty-centered convenience-centered line-extension-centered
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davidjhills
The brand’s positioning will not take hold fully unless everyone in the company lives the brand. Therefore the company needs to train its people to be customer-centered.
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Added 11/29/2015 6:52:17 AM
This answer has been confirmed as correct and helpful.
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Andrew.
[11/29/2015 7:28:08 AM], Rated good by
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Questions asked by abhishek13877@yahoo.in
_____ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Options Shopping products Unsought products Specialty products NOne of the above
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Question|Asked by
abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 7:14:39 AM
1 Answer/Comment
5
davidjhills
Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Added 11/29/2015 7:14:39 AM
This answer has been confirmed as correct and helpful.
Confirmed by
Andrew.
[11/29/2015 10:21:16 AM]
A company must consider four special service characteristics when designing marketing programs. Which is not one of these characteristics? Options intangibility inseparability perishability interactive marketing
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Question|Asked by
abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 7:05:18 AM
1 Answer/Comment
5
davidjhills
A company must consider four special service characteristics when designing marketing programs. Interactive marketing is not one of these characteristics.
Added 11/29/2015 7:05:18 AM
This answer has been confirmed as correct and helpful.
Confirmed by
Andrew.
[11/29/2015 8:43:06 AM]
Canada Dry and Colgate-Palmolive have appointed _____ managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand. Options product line service brand equity brand extension
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Question|Asked by
abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 6:59:49 AM
1 Answer/Comment
8
davidjhills
Canada Dry and Colgate-Palmolive have appointed brand equity managers to maintain and protect their brand’s images, associations, and quality, and to prevent short-term actions by over-eager brand managers from hurting the brand.
Added 11/29/2015 6:59:49 AM
This answer has been confirmed as correct and helpful.
Confirmed by
jeifunk
[11/29/2015 12:13:21 PM], Rated good by
jeifunk
_____ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. Options Service inseparability Service variability Service intangibility Service perishability
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Question|Asked by
abhishek13877@yahoo.in
Updated 11/29/2015 7:07:19 AM
1 Answer/Comment
8
davidjhills
Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Added 11/29/2015 7:07:19 AM
This answer has been confirmed as correct and helpful.
Confirmed by
yumdrea
[11/29/2015 8:39:34 AM], Rated good by
yumdrea
One risk of _____ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands, not when it “cannibalizes” the company’s other items. Options brand extension line extension packaging social marketing
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Question|Asked by
abhishek13877@yahoo.in
Not Answered
Updated 11/29/2015 6:39:27 AM
1 Answer/Comment
5
davidjhills
One risk of line extension is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands, not when it “cannibalizes” the company’s other items.
Added 11/29/2015 6:39:27 AM
This answer has been confirmed as correct and helpful.
Confirmed by
Andrew.
[11/29/2015 7:32:43 AM]
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