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_____________ advertising employs messages aimed at retailers, and does not necessarily push the product or brand, but promotes product issues of importance to the retailer, such as volume, marketing support, profit potential, distribution plans, and promotional opportunities. Institutional National consumer Trade Retail
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TRADE advertising employs messages aimed at retailers, and does not necessarily push the product or brand, but promotes product issues of importance to the retailer, such as volume, marketing support, profit potential, distribution plans, and promotional opportunities.
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Asked 12/11/2015 9:51:35 AM
Updated 12/11/2015 10:06:31 AM
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TRADE advertising employs messages aimed at retailers, and does not necessarily push the product or brand, but promotes product issues of importance to the retailer, such as volume, marketing support, profit potential, distribution plans, and promotional opportunities.
Added 12/11/2015 10:06:31 AM
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Questions asked by the same visitor
Stocks offering investors a high dividend yield are called: growth stocks. blue chip stocks. income stocks. penny stocks.
Question
Updated 2/25/2018 7:36:10 AM
1 Answer/Comment
Stocks offering investors a high dividend yield are called INCOME STOCKS.
Added 2/25/2018 7:36:10 AM
This answer has been confirmed as correct and helpful.
Issuing ________ increases a firm's debt and may adversely affect the financial community's perception of the firm. common stock bonds preferred stock retained earnings
Question
Not Answered
Updated 12/6/2015 2:17:43 PM
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Issuing bonds increases a firm's debt and may adversely affect the financial community's perception of the firm.

Added 12/6/2015 2:17:43 PM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [12/6/2015 6:57:34 PM]
Bonds offering a higher interest rate than other bonds of similar risk, will likely sell at a: secondary market. discount. premium. price equal to the face value of the bond.
Question
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Updated 12/6/2015 2:09:47 PM
1 Answer/Comment
Bonds offering a higher interest rate than other bonds of similar risk, will likely sell at a premium.

Added 12/6/2015 2:09:47 PM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [12/6/2015 8:51:01 PM]
A convertible bond allows the bondholder to exchange the bond for: preferred stock. common stock. collateral. debt holder privileges
Question
Not Answered
Updated 5/31/2018 10:53:59 PM
1 Answer/Comment
A convertible bond allows the bondholder to exchange the bond for: common stock.
Added 5/31/2018 10:53:59 PM
This answer has been confirmed as correct and helpful.
Confirmed by Masamune [6/1/2018 4:49:37 AM]
The cost of a firm borrowing money is called the: interest rate. dividend payment. prime charge. opportunity charge.
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Updated 8/23/2016 3:52:44 AM
1 Answer/Comment
The charge for borrowing money is called interest rate.

Added 8/23/2016 3:52:44 AM
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