Question and answer
Compared to other promotional tools, publicity: A)costs more. B)offers the firm little control over the message. C)is the easiest to manage. D)prevents a response from competitive firms.
Compared to other promotional tools, publicity B)offers the firm little control over the message.
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Expert answered|sharpies|Points 5814|
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Asked 12/12/2011 4:12:00 PM
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