Weegy: The owner can use REACH measure to compare the number of different people or households exposed to an advertising.
User: 10. One advantage of using magazines as an advertising medium is?
A. the cost of placing a magazine ad is extremely low.
B. it takes a relatively short time to place the ad.
C. ads have a long life-span.
D. there is usually little competition with other magazine features.
Weegy: the cost of placing a magazine ad is extremely low.
User: 11. Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are referred to as _________?
A. advertorials
B. infomercials
C. intrusionaries
D. advocacy ads
E. missionary ads
Weegy: Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are referred to as B. infomercials.
User: 2. Many companies are now opting for commercial time for live events rather than programs that consumers might watch later on DVR. Most likely the reason for this shift is?
A. live programming draws greater interest.
B. people who watch live programming also have higher disposable incomes.
C. there is more impact since the commercial is only shown once.
D. people who record programs on DVRs can use remotes with "skip" buttons for ad-zapping, so the message is wasted.
E. there is less censorship when programs are aired live.
Weegy: Many companies are now opting for commercial time for live events rather than programs that consumers might watch later on DVR. Most likely the reason for this shift is D. [ people who record programs on DVRs can use remotes with "skip" buttons for ad-zapping, so the message is wasted. ]
User: 14. One disadvantage of using magazines as an advertising medium is?
A. their ability to target specific audiences.
B. the short lead-time needed to place an ad.
C. ...
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