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_____ is the process of continually collecting information from the external marketing environment. A. Environmental scanning B. Global marketing mix C. Business market segmentation D. Distribution strategy
Environmental scanning is the process of continually collecting information from the external marketing environment.
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Asked 11/19/2013 9:33:26 PM
Updated 141 days ago|2/25/2018 7:39:09 AM
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Environmental scanning is the process of continually collecting information from the external marketing environment.
Added 141 days ago|2/25/2018 7:39:09 AM
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If a company wanted to get the most bang for its advertising buck, what might be the best idea? A. a full-page newspaper ad B. NASCAR sponsorship C. a viral Web campaign D. television ads
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If a company wanted to get the most bang for its advertising buck, the best idea might be: a viral Web campaign.



Added 3/11/2015 11:19:00 AM
This answer has been confirmed as correct and helpful.
Confirmed by yumdrea [3/11/2015 3:05:34 PM]
Par-Tee Golf sells only golf-related goods, but it offers a huge selection of clubs, golf bags, and accessories. It has become the dominant seller of golf equipment in many cities. Par-Tee is a A. discount store. B. category killer. C. supercenter. D. natural monopoly.
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Updated 10/13/2015 6:11:51 PM
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Par-Tee Golf sells only golf-related goods, but it offers a huge selection of clubs, golf bags, and accessories. It has become the dominant seller of golf equipment in many cities. Par-Tee is a category killer.
Added 10/13/2015 6:11:51 PM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [10/13/2015 7:24:18 PM]
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