Question and answer
Which of the following statements is most accurate? (Points : 1) The most dramatic global change affecting marketing efforts of most firms is the rise of the Euro as a dominant world currency While the Internet has had a significant impact on the global reach of marketing, it has had little impact on the competitive environment most firms face The most important technological changes in the marketing environment have been the growth of consumer databases and the evolution of the Internet Extensive research indicates that economic and competitive trends are the
only environmental factors that have a lasting impact on a firm's marketing success
s
The most important technological changes in the marketing environment have been the growth of consumer databases and the evolution of the Internet. -is the most accurate statement.
Expert answered|selymi|Points 8982|
Question
Asked 10/7/2012 10:40:00 AM
Updated 12/11/2018 4:58:23 AM
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This answer has been confirmed as correct and helpful.
Edited by Janet17 [12/11/2018 4:58:20 AM], Confirmed by Janet17 [12/11/2018 4:58:22 AM]
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