In choosing your career, you must consider the key dimensions of the business environment and your place within it. That would mean that you should: consider your interests and abilities as well as those skills you learned in college.

As products flooded the market after World War II, firms responded by: branding their products to create distinctive identities.

In 2005, General Motors introduced a blockbuster promotion by offering customers the employee discount prices for any vehicle. Chrysler and Ford followed the trend and offered the same program. This intense price competition among three major automobile producers resulted in lower profits for all three companies. This outcome illustrates a problem for firms in oligopolistic markets.

A growing number of firms have developed nonprofit partnerships with a profit-minded approach (i.e., Kraft, Polo Ralph Lauren, Los Angeles Times). By using the same investment dollars to improve society and support their strategic missions, these businesses are raising their public profile.