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identify the product characteristics that influence the rate of adoption. explain how each characteristics affects the rate of adoption.
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Asked 9/14/2012 4:20:47 AM
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User: identify the product characteristics that influence the rate of adoption. explain how each characteristics affects the rate of adoption.





Weegy: The role of adoption of a new product is influenced by its characteristics. Some products gain quick acceptance while others may take a long time. Five characteristics play an important role in affecting role of adoption of an innovation. [ These are: • Relative Advantage – the degree to which the innovation seems to be superior to existing products. • Compatibility – (lie degree to which the innovation conforms to the values and experiences of potential consumers. • Complexity - the degree to which the innovation is difficult to recognize or use. • Divisibility – the degree to which he innovation may be tried on small scale basis. • Communicability - the degree to which the results of using the innovation can be observed or communicated to others. In addition to the above five characteristics some other characteristics may also affect the rate of adoption. These are initial and ongoing costs, risk and uncertainty, and social approval. In designing the new product and its marketing program, the new-product marketer has to study all these factors. ]
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User: explain why typical husband-dominant or wife-dominant products of the 1970s may no longer be regarded as typical.

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explain the concept of a price floor
Weegy: A price floor is a government- or group-imposed limit on how low a price can be charged for a product. [ A price floor must be greater than the equilibrium price in order to be effective. A price floor can be set below the free-market equilibrium price. In the first graph at right, the dashed green line represents a price floor set below the free-market price. In this case, the floor has no practical effect. The government has mandated a minimum price, but the market already bears a higher price. An effective price floor, causing a surplus (supply exceeds demand). By contrast, in the second graph, the dashed green line represents a price floor set above the free-market price. In this case, the price floor has a measurable impact on the market. It ensures prices stay high so that product can continue to be made. ] (More)
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