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In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy would be to __________ of firm's family brand and differentiate the channels. A. minimize cannibalization, B. create greater perceived value, C. disassociate from negative connotations, D. prevent dilution, or E. create a "backup" channel
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Asked 9/22/2012 4:05:48 PM
Updated 9/22/2012 4:32:24 PM
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User: In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy would be to __________ of firm's family brand and differentiate the channels. A. minimize cannibalization, B. create greater perceived value, C. disassociate from negative connotations, D. prevent dilution, or E. create a "backup" channel

Weegy: The answer is B. create greater perceived value.
Expert answered|rhey22787|Points 1160|

Question
Asked 9/22/2012 4:05:48 PM
Updated 9/22/2012 4:32:24 PM
1 Answer/Comment
This conversation has been flagged as incorrect.
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In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy would be to A. minimize cannibalization
Added 9/22/2012 4:32:26 PM
This answer has been confirmed as correct and helpful.
Confirmed by andrewpallarca [8/17/2014 7:50:32 PM]
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When a retailer owns a manufacturing operation, it is referred to as: A. forward integration., B. backward integration., C. vertical integration., D. a joint venture., or E. horizontal integration
Weegy: When a retailer owns a manufacturing operation, it is referred to as: B. backward integration. (More)
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