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19. A(n) __________ firm views the world as one market and emphasizes universal consumer needs and wants more than differences among cultures. (Points : 2) transcontinental multidomestic international multinational transnational
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Asked 5/1/2012 9:22:44 PM
Updated 8/24/2015 10:58:25 PM
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User: 19. A(n) __________ firm views the world as one market and emphasizes universal consumer needs and wants more than differences among cultures. (Points : 2) transcontinental multidomestic international multinational transnational

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Expert answered|speedycross09|Points 96|

User: When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use __________ for information. (Points : 2) an external search an internal search an informal search an expert directed search an experiential search

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Asked 5/1/2012 9:22:44 PM
Updated 8/24/2015 10:58:25 PM
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A transnational firm views the world as one market and emphasizes universal consumer needs and wants more than differences among cultures.
Added 8/24/2015 10:55:17 PM
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When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an external search for information.
Added 8/24/2015 10:58:25 PM
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