8
A transnational firm views the world as one market and emphasizes universal consumer needs and wants more than differences among cultures.
Added 8/24/2015 10:55:17 PM
This answer has been confirmed as correct and helpful.
8
When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an external search for information.
Added 8/24/2015 10:58:25 PM
This answer has been confirmed as correct and helpful.
