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what is consumer beaheaiuvour theory.
Consumer behavior is the study of when, why, how, where and what people do or do not buy products.[1] It blends elements from psychology, sociology,social psychology, anthropology and economics.
Expert answered|tntpugh5|Points 335|Rating ***** (+67 -2)
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Asked 2/5/2009 11:15:53 AM
Updated 11/1/2021 1:04:13 PM
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Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers capitalise on these behaviours by predicting how and when a consumer will make a purchase.
Added 11/1/2021 1:04:13 PM
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